![]() Last month the retailer expanded its food and wine offerings, adding new four-serving recipes, premium sparkling wines and increasing the number of “add-on” items available. In addition to seeking distribution partners, Blue Apron also recently freshened its menu. According to a May survey of 1,000 online shoppers by Digital Commerce 360 and Bizrate Insights, just 13% of those surveyed ordered meal kits for delivery during the preceding six months. “While we currently do not have plans to expand the offering beyond online sales, we can say that this is just the beginning, and we look forward to iterating on and expanding our offerings throughout the year,” the spokesperson says.īlue Apron’s search for new customers makes sense. ![]() The spokesperson said the retailer has no plans to sell its meal kits or prepared meals in Walmart stores but doesn’t rule it out. During a May 9 earnings conference call, CEO Linda Findley said Blue Apron was “implementing additional technology to allow us to simplify integration with a larger number of partners at scale.”īlue Apron says it is the first - and so far, only - meal kit company selling on. Steppingstones to B2B ecommerce excellenceĪutomating Shipping Workflows for Next Generation Multi-Vendor MarketplacesĬompany officials have said Blue Apron wants to “ build an ecosystem” of partners to help it expand beyond its subscription model. B2B Weekly Infographic: Businesses are Hiringīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce Conference ![]()
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